On the Advantages and Disadvantages and Approaches of Implanted Advertising in Films and TV Dramas

Authors

  • Yating Zhang

Keywords:

Film and Television Dramas; Implanted Advertisements.

Abstract

"Product placement" refers to an advertising method that integrates the representative audio-visual brand symbols of products and services into film, television or stage products, leaving a considerable impression on the audience to achieve marketing purposes. "Product placement" is a form of advertising that has emerged with the development of movies, TV, games, etc. It refers to the deliberate insertion of products or representations of merchants in film and television plots and games, so that audiences can stay on the products and brands. impressions for marketing purposes. Product placement does not convey brand goods and service information to the public in the form of advertisements, but transmits information to the audience without the public’s awareness. It changes the display form of previous advertisements and is easier for the public to accept. What it pursues It is a moisturizing and silent transmission effect. Therefore, product placement is also known as embedded ads or sponsons.

References

The 14th Amendment to the Advertising Law of the People's Republic of China , China Legal Publishing House , 2015.04.01.

Qin Qingqing. Research on the supervision countermeasures of product placement in Chinese film and television dramas [D]. Northeast Normal University, 2014.

Guo Jingli. Research on video placement in my country [D]. Northeast Normal University, 2015.

Dong Fang. Research on the influence of the relationship between product placement and plot in TV series on the effect of communication [D]. Shanghai Jiaotong University, 2013.

Wan Fei. Research on the effect of advertisement placement in Chinese film and television dramas [D]. Central China Normal University, 2012.

Downloads

Published

2022-11-21

How to Cite

Zhang, Y. (2022). On the Advantages and Disadvantages and Approaches of Implanted Advertising in Films and TV Dramas. Frontiers in Humanities and Social Sciences, 2(11), 73–77. Retrieved from http://bcpublication.org/index.php/FHSS/article/view/2778

Issue

Section

Articles