On the Advantages and Disadvantages and Approaches of Implanted Advertising in Films and TV Dramas


  • Yating Zhang


Film and Television Dramas; Implanted Advertisements.


"Product placement" refers to an advertising method that integrates the representative audio-visual brand symbols of products and services into film, television or stage products, leaving a considerable impression on the audience to achieve marketing purposes. "Product placement" is a form of advertising that has emerged with the development of movies, TV, games, etc. It refers to the deliberate insertion of products or representations of merchants in film and television plots and games, so that audiences can stay on the products and brands. impressions for marketing purposes. Product placement does not convey brand goods and service information to the public in the form of advertisements, but transmits information to the audience without the public’s awareness. It changes the display form of previous advertisements and is easier for the public to accept. What it pursues It is a moisturizing and silent transmission effect. Therefore, product placement is also known as embedded ads or sponsons.


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How to Cite

Zhang, Y. (2022). On the Advantages and Disadvantages and Approaches of Implanted Advertising in Films and TV Dramas. Frontiers in Humanities and Social Sciences, 2(11), 73–77. Retrieved from http://bcpublication.org/index.php/FHSS/article/view/2778