Analysis of Alienation Behavior of Young Women's Internet Leisure in the Era of Attention Economy
Keywords:Attention Economy; Online Leisure; Alienating Behavior; Grounded Theory.
In the era of attention economy, our lives are being consumed invisibly, and we spend more and more free time in online leisure. The seemingly free Internet world actually makes us pay a heavy price for our time. This article takes Internet leisure as the starting point, takes young women as the research object, and adopts the research method of semi-structured interviews to analyze the alienation behavior of Internet leisure caused by the invisible manipulation of attention under this kind of information inflation. The results show that the alienation behavior of young women's online leisure in the attention economy era is mainly manifested in three aspects: the inversion and deterritorialization of real life experience, the shallow thinking of anti-intellectualization, and the distortion of value choices. And pointed out that maintaining rationality is an important means for us to deal with this alienation.
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