Case Analysis of JD's Supply Chain Financial Profit Model
Keywords:JD; Supply Chain Finance; Profit Model.
In recent years, the rapid development of Internet, big data, cloud computing and other technologies has provided strong support for banks and other financial institutions in improving the original credit model and improving the credit supply. At the same time, SMEs in China have also gained more opportunities and choices in financing. Supply chain finance has gradually penetrated into other industries. Large domestic e-commerce enterprises such as Alibaba, JD and Suning have begun to rely on a large number of data resources accumulated on e-commerce platforms to layout their own supply chain financial services, hoping to promote a win-win situation in their supply chains. For small and medium-sized enterprises, this helps them alleviate their financing difficulties and provide financial support; For e-commerce itself, it can broaden its profit scope, increase customer stickiness and enhance its competitiveness in the market.
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