Research on User Interaction in TikTok
DOI:
https://doi.org/10.54691/bcpssh.v20i.2197Keywords:
Short Video; Tiktok; Interaction Ritual Chains; User Interaction.Abstract
In recent years, because the content of short videos has been refined and short, enabling the public to obtain the content they need in a fragmented time, it has been loved by the public and has developed rapidly. This article summarizes the development status of short videos, takes the interactive ritual chain as the theoretical basis, analyzes the motivation, formation process, and results of the interactive ritual chain on TikTok, and proposes an optimization strategy for the problems of user interaction in TikTok.
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