Research on User Interaction in TikTok

Authors

  • Feiyang Zheng

DOI:

https://doi.org/10.54691/bcpssh.v20i.2197

Keywords:

Short Video; Tiktok; Interaction Ritual Chains; User Interaction.

Abstract

In recent years, because the content of short videos has been refined and short, enabling the public to obtain the content they need in a fragmented time, it has been loved by the public and has developed rapidly. This article summarizes the development status of short videos, takes the interactive ritual chain as the theoretical basis, analyzes the motivation, formation process, and results of the interactive ritual chain on TikTok, and proposes an optimization strategy for the problems of user interaction in TikTok.

References

Ao Peng. Research on the development context, characteristics, and trends of the short video industry. Media Watch, Vol.09 (2019, pp.16-22.

sohu. cohttp://news.sohu.com/a/566245510_350221m.

https://baijiahao.baidu.com/s?id=1733716736120451463&wfr=spider&for=pcom.

https://www.36kr.com/p/882569047950599.

The 17th Statistical Report on the Development of China's Internet Network was released, and China will build the world's largest digital society. Network Propagation, 2021, (02): 68-75.

Zou Wenjing. Research on the video communication strategy of traditional media TikTok. Construction of Journalism Culture, 2022(08): 103-105.

Wang Zixi. Interaction and Ritual: A Study of Mobile Social Short Videos. Liaoning University, 2021.

Li Shiqiang. Research on Interactive Rituals in TikTok Short Video Dissemination. Xinjiang University of Finance and Economics, 2020.

Xu Ziying. Interactive ritual research on mobile short video application. Jinan University, 2019.

Tang Lixia. Research on TikTok short video from the perspective of the interaction ritual chains. Shaanxi Normal University, 2019.

Zhou Lu. Sichuan Observation Content Operation and User Interaction of TikTok. The Media, 2021(21): 72-73.

Ma Shengnan. Research on the Innovation of Traditional Mainstream Media Public Opinion Guidance Methods. Shandong University, 2021.

Chen Huixian. CCTV News TikTok short video analysis and optimization strategy. Shandong Normal University,2021.

Wang Chaoyang. Research on the impact of social responsibility on user loyalty to short video platforms. Guangzhou University, 2021.

Downloads

Published

2022-10-18

How to Cite

Zheng, F. (2022). Research on User Interaction in TikTok. BCP Social Sciences & Humanities, 20, 202–206. https://doi.org/10.54691/bcpssh.v20i.2197