BCP Business & Management

About the Journal

BCP Business & Management is an Open Access, peer-reviewed conference series, aims to publish proceedings from conferences on the theories and methods in fields of Business & Management. Proceedings are published under the scientific responsibility of the conference editors.

Current Issue

Vol. 36 (2023): 2022 International Conference on Company Management, Accounting and Marketing (CMAM 2022)

November 26-27, 2022 | Munich, Germany

Editors: Rachel Bartholomew, Zhuo Meng

ISBN: 978-1-62437-642-9

Published: 2023-01-13

Preface

Preface: 2022 International Conference on Company Management, Accounting and Marketing (CMAM 2022)

Rachel Bartholomew, Zhuo Meng

I

Articles

The real estate price prediction of US prediction based on multi-factorial linear regression models

Xiaoyu Xu

1-6
- PDF
Statistical Prediction and Marketing Recommendation of Foreign International Students’ Consumer Behavior

Xinting Shen

7-15
- PDF
Stock Price Forecast of Chinese Leading Liquor Stocks Using the Simple Moving Average

Yijia Pan

16-24
- PDF
Predicting ETF prices using linear regression

Keqing Li

25-31
- PDF
Analysis of U.S. industries based on Fama-French five-factor model under COVID-19

Weixuan Huang, Jiaqi Wang, Kaidi Zhu

32-39
- PDF
Effectiveness test and improvement of CAPM model in Chinese stock market

Xiyin Deng

40-47
- PDF
Stock price prediction based on multiple linear regression

Qi Wang, Chang Xu, Tieyan Zhou

48-54
- PDF
Comparison of Stock price prediticon based on XGBoost and GARCH

Shikun Cui, Peiyang Zhao

55-63
- PDF
The impact of the Chinese semiconductor industry based on the Fama-French five-factor Model During the COVID-19

Hongyu Fang, Yixian Luo, Zhilun Zhang

64-70
- PDF
The analysis of double average strategy for Chinese famous liquor stocks Evidence from the MA5-MA10 and the MA-MA20 strategy

Xinhe Ling

71-76
- PDF
The research on Fama-French 5-factor model in the medicine industry during COVID-19

Tingyu Sun, Yansu Wang, Menglong Yang

77-82
- PDF
AI-RPA's Enabling and Supporting Role in Jingdong Group's Financial Processes

Zhongtian Hua, Yanrong Ren, Yuyan Zhang

83-88
- PDF
Has the Establishment of FSSC Reduced Inefficient Corporate Investment? --A Test Based on a Two-way Fixed Effects Model

Yuxin Ye

89-99
- PDF
The Transformation of Enterprise Data and Business Under the Data Center Structure-Taking Kuaishou Group as an Example

Xiaoling Sun, Zihao Xiong, Haocheng Yang

100-105
- PDF
Innovation and Development in The Metaverse under The Digital Economy — Takes Tencent as An Example

Qihan Fei

106-115
- PDF
The Relationship Between Fss and Enterprise Performance in Chinese Enterprises-based on Data from 2018 to 2021

Xiaolin Xu

116-125
- PDF
Exploring the Relationship between Economic Conditions, Rural-Urban Differences and the Work Ethics of the Post-80s, 90s and 00s Generations

Xue Zhou

126-134
- PDF
Discussion on the Development of Mobile Payment Technology in the Era of Digital Economy- Taking Tencent as an Example

Fenghua Qiu, Yunqian Tan

135-141
- PDF
Digital Intelligence Operation Center of Tongwei: Research on the Value Creation Path of Digital Technology Application

Xinyao Zha

142-150
- PDF
The Impact of the Metaverse on the Future Development of Enterprises

Boxuan Deng

151-157
- PDF
Comparative Analysis of the Application of Metaverse Technology in Enterprises

Jiahui Wu

158-164
- PDF
Application and Development of Digital Technology in Financial Sharing Center – a Case Study of TCL Technology

Wenting Zhang

165-170
- PDF
Application and Development of Cloud Computing Technology in the Field of Financial Management Informatization - based on Zhong tong Financial Cloud

Zetong Liu

171-179
- PDF
What Is Next for Companies with Low Human Efficiency: The Quantitative Talent Planning Model

Yufei Gu, Jovian Kan, Zixuan Wang, Rui Sun, Yifan Song, Zilu Guo, Caesar Xu, Mingyue Xie, Xiaojiang Dong, Wenlong Li, Xuxu Liu, Zhennan Wang

180-190
- PDF
Examining the differences in the impact of different work ethics of 80s, 90s and 00s Chinese employees on their organizational commitment and organizational citizenship behavior

Xiaoyu Zhang

191-196
- PDF
National Innovation Capacity and Economic Growth: A Global Empirical Analysis

Shuyu Xu

197-206
- PDF
Research on the New Direction of Community Marketing - Taking the Rise of Male Power of Little Red Book as an Example

Yunxuan Jiang, Yuelin Liu, Jie Luo

207-215
- PDF
Analysis of the Marketing Strategy of Alipay Payment Method under the Internet Economy

Ru Wang

216-222
- PDF
Production scheduling of small batch materials based on dynamic programming

Binling Luo, Changqi Wei, Shuhua Lou

223-230
- PDF
A review of research on the impact of employee mindfulness on in-role performance

Xiaohan Yu

231-242
- PDF
Research on Risk Chain Identification of Business Management in Chinese SMEs Based on ISM-MICMAC Model

Yiheng Ding, Hanxuan Hu, Haiyang Zhang

243-253
- PDF
The Industrial Layout of Smart Medical Care in the Great Health -Take Ali Health As an Example

Qijie Qiao

254-260
- PDF
Red's Community Marketing Model Research Based on UGC Cross-border E-commerce

Qiongyu Cao

261-268
- PDF
Research on Methods to Enhance User Stickiness in Online Healthcare Platforms - A Case Study Based on Yilu

Zhangling Li, Yian Lyu, Xiaoyu Ruan

269-274
- PDF
Investment portfolios construction under the industrial chains of new-energy vehicles

Xianhao He

275-284
- PDF
The Application of KNN in Bank Marketing

Enrui Zhang

285-290
- PDF
Social Responsibility in Environmental Protection of Clothing Brands in China: A Case Study of ANTA

Yutong Dai, Shiwei Li, Hengxin Xie

291-297
- PDF
The Influence of Coaching Leadership on Post-90s Employees’ Perceived Overqualification: The Mediating Effect of Job Crafting

Zizheng Liu

298-306
- PDF
BRAND MARKETING CASE ANALYSIS: A CASE STUDY OF LUCKIN COFFEE

Xinyu Cui

307-311
- PDF
IBM Attrition Prediction Analysis: Factors That Can Influence the Attrition Rate

Rong Fan

312-321
- PDF
Compare Linear regression, Decision Tree Regressor, and Random Forest Regressor based on python, a restaurant company on Kaggle as a case

Weicun Zhang

322-329
- PDF
The Influence Factors of Supermarket Profit: A Case Study of The United States

Lejing Xue

330-339
- PDF
Analyze of the Unique Characteristics of Bilibili

Tianshu Meng

340-344
- PDF
Competitive Strategy and Developing Direction of Second-hand Trading Platform—Taking Xianyu As an Example

Jiayi Chen, Lingfeng Ke, Xinyi Zheng

345-350
- PDF
Research on the Development of Bilibili in the Era of Big Data

Shuyao Gong, Haolin Li, Hairu Qin, Hanwen Zhang

351-358
- PDF
Analysis and Prediction of Online Beer Sales Based on SARIMA Model

Shiyuan Wang

359-366
- PDF
A Sales Prediction Method Based on XGBoost Algorithm Model

Kunluo Li

367-371
- PDF
Research on Stock Return Forecasting Methods based on Time Series Models

Xiyuan Jiang

372-380
- PDF
Stock Market Analysis and Prediction Using LSTM

Yuhui Chen

381-386
- PDF
Customer Credit Rating by Machine Learning

Chengyijing Wang, Haining Jiang, Xiaoyan Jin, Ziyu Zhou

387-395
- PDF
The Impact of Urban Economic Agglomeration on Urban Unemployment from Spatial Econometric Model

Yuheng Du

396-404
- PDF
A Study on the Management Model of Deppon Logistics Company

Yajie Jin, Xiaoyu Liu, Chenxi Wang

405-411
- PDF
Analysis of Microsoft’s Sustainable Development during post-COVID-19

Jinghan Huang

412-418
- PDF
Analysis of the Core Competitive Advantage of the Auto Industry: A Case of Tesla’ s Business Model

Shuaiying Wu

419-425
- PDF
The Source of Enterprise Organizational Capability: The Case Study of NH Company

Luyu Bi

426-433
- PDF
Research on Approaches of Cultural and Tourism Enterprises Social Responsibility in the Sustainable Tourism Industry

Zheming Xing

434-444
- PDF
Comparative Analysis of the Technology Strategy in the High-tech Industry: A Case Study of Apple and Nokia

Keren Li

445-450
- PDF
Research on approaches to improve Corporate Performance through CSR: From the perspective of Stakeholder Theory

Kepei Wei

451-460
- PDF
Research on Opportunity Analysis and Competitive Strategy of Tesla in Exploring China's New Energy Vehicle Market: Based on PEST and SWOT models

Liangrui Ma, Jiayuan Meng

461-467
- PDF
How should NFT be valued?

Xiting Wang

468-479
- PDF
Research on the Development of WeChat Channels under the Background of Short Video

Linwei Chen, Yi Yin, Yanjin Zhu

480-487
- PDF
Stock Price Prediction Using Machine Learning Strategies

Xinran Chen

488-497
- PDF
Gold Price Forecast by Different Models

Wenjing Fang

498-506
- PDF
Short seller report and stock performance Empirical evidence from US-listed Chinese firms

Siyu Zhang

507-513
- PDF

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About the Journal

Current Issue

Preface

Articles

Indexed