China's Media Industry Development under the Management Strategy System

Abstract

The purpose of this article is to sort out the existing management and development strategies of China's media industry, and evaluate the future market trend of the industry through research on consumer demand. The main resource of the article is secondary literature, mainly journal articles, and academic thesis. The results indicate that improving the competitive advantage by reshaping the industrial chain is a strategy suitable for developing the media industry at this stage. Under the trend of globalization, as the most potential market in the world, foreign media industry capital has entered the Chinese media market on a large scale. Although it has had a huge impact on the existing structure of the Chinese media market, it also brings world-class operational experience and professional standards in the media market to help China's media industry head to the word. At the same time, economic policies and consumer demand largely determine the future direction of the market, thereby further affecting the strategic layout of the industry.