Analysis on the Construction Paths of Business Administration in the Digital Economy

Abstract

In order to face the changes in the era of digital economy, the business administration major needs to carry out digital transformation, considering the rise of digital technology and industrial changes. This paper firstly introduces the direction of the business administration major in the digital economy era. Secondly it conducts environmental analysis and stakeholder research, for the purpose of drawing the expectations and requirements for the development of business administration. In addition to the knowledge and skills of business management in the new era, business administration professionals also need to have knowledge and capabilities such as process management, business data analysis, and the use of digital technology. Based on formulating overall development goals, this paper puts forward the construction paths from 8 aspects, including admissions and employment, professional features, courses and teaching materials, faculty, research, practical teaching and Industry-university cooperation, local internationalization, and quality assurance.