Analysis on the Marketing Strategy of Commercial Bank's Network Environment from the Financial Direction

Abstract

With the continuous development of social economy, the business in the field of finance on the Internet is also developing, which is greatly changing the traditional financial system in China. Internet finance has also once become a buzzword in the field of finance. on the one hand, this phenomenon can facilitate the economic life of the nation. On the other hand, it also caused an impact on the traditional offline financial business, especially commercial banks, etc., The commercial banks have urgent need to change the traditional marketing strategy. This paper suggests a new marketing strategy for commercial banks that is in line with the new online environment. Also, this paper analyzes commercial banks from the financial direction and discusses their marketing strategies in the new online environment.