Analysis on the Marketing Strategy of Commercial Bank's Network Environment from the Financial Direction

Authors

  • Xiangning Mu

DOI:

https://doi.org/10.54691/bcpbm.v15i.294

Keywords:

Internet Finance; Commercial Banks; Marketing Strategies.

Abstract

With the continuous development of social economy, the business in the field of finance on the Internet is also developing, which is greatly changing the traditional financial system in China. Internet finance has also once become a buzzword in the field of finance. on the one hand, this phenomenon can facilitate the economic life of the nation. On the other hand, it also caused an impact on the traditional offline financial business, especially commercial banks, etc., The commercial banks have urgent need to change the traditional marketing strategy. This paper suggests a new marketing strategy for commercial banks that is in line with the new online environment. Also, this paper analyzes commercial banks from the financial direction and discusses their marketing strategies in the new online environment.

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References

Miao Aoran, Xiao Jianbin, Hou Qinghui, Wang Jun. Research on the Transformation Strategy of Commercial Bank Outlet based on New Retail Concept [J]. Journal of Jilin Financial Research, 2021, (02): 43-48.

Guo Jie. Measures for the development of intermediate business of commercial banks in the context of Internet finance[J]. Accounting Learning, 2021,(07):169-170.

Lu Lu. Research on the marketing strategy of commercial banks in digital transformation[J]. Marketing Industry, 2021, (22):93-94.

Liu Yang. Research on the precise marketing strategy of commercial banks in the era of big data[J]. Business News, 2021, (26), 100-102.

Fu Kunru. Introduction to marketing research of commercial banks in China [J]. Time Finance, 2021, (03), 30-32.

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Published

2021-12-30

How to Cite

Mu, X. (2021). Analysis on the Marketing Strategy of Commercial Bank’s Network Environment from the Financial Direction. BCP Business & Management, 15, 349-354. https://doi.org/10.54691/bcpbm.v15i.294