Financial Analysis of Fresh Food and Agricultural Products Supermarkets under New Retail Model: Taking Yonghui Superstores as an Example

Zhengbo He; Jinze Li; Yuxi Yao; Ruifeng Liu

doi:10.54691/bcpbm.v19i.815

Authors

Zhengbo He
Jinze Li
Yuxi Yao
Ruifeng Liu

DOI:

https://doi.org/10.54691/bcpbm.v19i.815

Keywords:

New Retail Model, Yonghui Superstores, Harvard Analytical Framework, Financial analysis

Abstract

After the transformation from physical retail to new retail model, what changes have taken place in the business conditions of enterprises which implement the transformation strategy? Yonghui is one of the first retail enterprises in China to introduce fresh food and agricultural products into modern supermarkets, and has a large market share and strong brand influence in China. Based on Harvard Analysis Framework, Yonghui’s Management condition is analyzed from qualitative and quantitative dimensions. The results are as follows: 1. Apply the emerging technologies to meet customers' demands for freshness and standardization. 2. The integration of super retail capability and super technical capability should be the main focus of retail industry competition in the digital era.3. Yonghui is entering a benign period of development.

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