GAO, Ruizhe. How can Adidas survive and improve in a consistently changing environment and strong competition?. BCP Business & Management, [S. l.], v. 49, p. 371–375, 2023. DOI: 10.54691/bcpbm.v49i.5441. Disponível em: https://bcpublication.org/index.php/BM/article/view/5441. Acesso em: 11 may. 2026.