WU, Zhuo. Social media marketing strategy and effect evaluation in e-commerce. BCP Business & Management, [S. l.], v. 50, p. 187–192, 2023. DOI: 10.54691/bcpbm.v50i.5607. Disponível em: https://bcpublication.org/index.php/BM/article/view/5607. Acesso em: 25 may. 2026.