LIN, Qibao. Research on Optimization of Live Streaming Marketing Strategy from the Perspective of Internet Celebrity Economy. BCP Business & Management, [S. l.], v. 19, p. 634–638, 2022. DOI: 10.54691/bcpbm.v19i.857. Disponível em: https://bcpublication.org/index.php/BM/article/view/857. Acesso em: 30 apr. 2026.