YU, Binfei. The Development from transaction marketing to relationship marketing. BCP Business & Management, [S. l.], v. 20, p. 626–629, 2022. DOI: 10.54691/bcpbm.v20i.1040. Disponível em: https://bcpublication.org/index.php/BM/article/view/1040. Acesso em: 6 may. 2026.