JIANG, Weihong Justin; LI, Ruizhe; SHAO, Wufei. Research About Apple’s Marketing Strategy and Consumer Behavior. BCP Business & Management, [S. l.], v. 20, p. 106–118, 2022. DOI: 10.54691/bcpbm.v20i.917. Disponível em: https://bcpublication.org/index.php/BM/article/view/917. Acesso em: 10 jun. 2026.