DUAN, Jiaqi; XIE, Ruiqi; YUAN, Shuoting; ZHAO, Jie. Review of the Influence of Marketing Innovation on Consumer Behavior in Digital Economy. BCP Business & Management, [S. l.], v. 23, p. 723–731, 2022. DOI: 10.54691/bcpbm.v23i.1432. Disponível em: https://bcpublication.org/index.php/BM/article/view/1432. Acesso em: 3 sep. 2026.