PAN, Shuwen. Analyses of Shanghai Disneyland IP localization Strategy And Its Risks from the Perspective of Lina Bell- Based on SWOT Analysis Method. BCP Business & Management, [S. l.], v. 23, p. 755–762, 2022. DOI: 10.54691/bcpbm.v23i.1437. Disponível em: https://bcpublication.org/index.php/BM/article/view/1437. Acesso em: 5 may. 2026.