OUYANG, Lecan. Consumer Reactions to Live-Streaming Influencers’ Communication Behaviors on Douyin. BCP Business & Management, [S. l.], v. 25, p. 544–549, 2022. DOI: 10.54691/bcpbm.v25i.1866. Disponível em: https://bcpublication.org/index.php/BM/article/view/1866. Acesso em: 10 may. 2026.