DENG, Zebang; LIU, Huiqi; YANG, Chen. Research on the Cause of Marketing Risk of New Tea Beverage Enterprises in China Based on the ISM-MICMAC Model. BCP Business & Management, [S. l.], v. 30, p. 164–172, 2022. DOI: 10.54691/bcpbm.v30i.2417. Disponível em: https://bcpublication.org/index.php/BM/article/view/2417. Acesso em: 30 may. 2026.