JIN, Xinyi; QIAN, Min. A Review of Brand Anthropomorphism Marketing Research. BCP Business & Management, [S. l.], v. 14, p. 1–8, 2021. DOI: 10.54691/bcpbm.v14i.69. Disponível em: https://bcpublication.org/index.php/BM/article/view/69. Acesso em: 19 may. 2026.