LI, Yajie; SUN, Biqiang; XIE, Xiying. The Influence of Virtual Idols on Consumer Attitudes and Purchase Intentions. BCP Business & Management, [S. l.], v. 31, p. 22–32, 2022. DOI: 10.54691/bcpbm.v31i.2532. Disponível em: https://bcpublication.org/index.php/BM/article/view/2532. Acesso em: 21 may. 2026.