HU, Yufei; HU, Yuyang; REN, Ruoxi. The Benefits of Co-branding for Chinese Games Going Overseas. BCP Business & Management, [S. l.], v. 31, p. 116–125, 2022. DOI: 10.54691/bcpbm.v31i.2544. Disponível em: https://bcpublication.org/index.php/BM/article/view/2544. Acesso em: 15 sep. 2026.