WU, Peiyu. SWOT Analysis Was Used to Analyze the Influence of Brand Equity on the Willingness to Use Douyin. BCP Business & Management, [S. l.], v. 31, p. 126–133, 2022. DOI: 10.54691/bcpbm.v31i.2545. Disponível em: https://bcpublication.org/index.php/BM/article/view/2545. Acesso em: 28 may. 2026.