HU, Hao; LIU, Chun; XU, Zihuan. Research on the Influence of Different Advertising Modes on Consumers’ Purchase Intention——Take Bilibili, WeChat and TikTok for example. BCP Business & Management, [S. l.], v. 31, p. 152–159, 2022. DOI: 10.54691/bcpbm.v31i.2550. Disponível em: https://bcpublication.org/index.php/BM/article/view/2550. Acesso em: 24 jun. 2026.