WEI, Qian. Research on Behavioural Traits and Marketing Strategies of Chinese University Students Using Tiktok Live-streaming Platforms. BCP Business & Management, [S. l.], v. 31, p. 176–183, 2022. DOI: 10.54691/bcpbm.v31i.2556. Disponível em: https://bcpublication.org/index.php/BM/article/view/2556. Acesso em: 1 may. 2026.