ZHANG, Jiale. The Analysis of the Marketing Strategy of Hermès and accompanying word of mouth on social media. BCP Business & Management, [S. l.], v. 31, p. 471–477, 2022. DOI: 10.54691/bcpbm.v31i.2665. Disponível em: https://bcpublication.org/index.php/BM/article/view/2665. Acesso em: 24 jun. 2026.