CHEN, Ju’an. Research on the Behavior Characteristics and Marketing Strategies of Generation Z Based on the Freshly-made Beverage Industry. BCP Business & Management, [S. l.], v. 32, p. 349–360, 2022. DOI: 10.54691/bcpbm.v32i.2947. Disponível em: https://bcpublication.org/index.php/BM/article/view/2947. Acesso em: 7 jun. 2026.