YI, Jinfu. Digital Marketing of E-sports Industry in China: Case Study of King Pro League. BCP Business & Management, [S. l.], v. 33, p. 18–22, 2022. DOI: 10.54691/bcpbm.v33i.2713. Disponível em: https://bcpublication.org/index.php/BM/article/view/2713. Acesso em: 30 oct. 2025.