HE, Yixuan. Research on the Traceability, Data Sharing and Interactivity in Marketing Strategies of FARFETCH. BCP Business & Management, [S. l.], v. 33, p. 37–43, 2022. DOI: 10.54691/bcpbm.v33i.2716. Disponível em: https://bcpublication.org/index.php/BM/article/view/2716. Acesso em: 31 jul. 2026.