WANG, Yifan; XIANG, Ziyu; ZHANG, Xuzhe. Research on the Current Situation and Marketing Strategies of Netflix Platform Marketing. BCP Business & Management, [S. l.], v. 33, p. 50–56, 2022. DOI: 10.54691/bcpbm.v33i.2719. Disponível em: https://bcpublication.org/index.php/BM/article/view/2719. Acesso em: 24 aug. 2026.