DONG, Hengming; LIANG, Mingfu; XIAO, Jing. Using SWOT Analysis to Solve The Problem of Losing Fans in Boston Celtics. BCP Business & Management, [S. l.], v. 33, p. 406–413, 2022. DOI: 10.54691/bcpbm.v33i.2819. Disponível em: https://bcpublication.org/index.php/BM/article/view/2819. Acesso em: 29 jul. 2026.