JIANG, Xiangyuan; YANG, Yuchen; SHEN , Huidi; ZHOU, Zongkai. Analysis of Li Ning’s successful transformation under positioning theory. BCP Business & Management, [S. l.], v. 33, p. 433–441, 2022. DOI: 10.54691/bcpbm.v33i.2823. Disponível em: https://bcpublication.org/index.php/BM/article/view/2823. Acesso em: 13 may. 2026.