ZHENG, Kewen. The Analysis of Nike’s Marketing Strategy from Social Media and Consumer Psychology & Behavior. BCP Business & Management, [S. l.], v. 34, p. 436–442, 2022. DOI: 10.54691/bcpbm.v34i.3046. Disponível em: https://bcpublication.org/index.php/BM/article/view/3046. Acesso em: 27 mar. 2026.