JIN, Dongji; RUAN, Ziqi; WEN, Han. Research on Pop Mart’s Marketing Strategy and Future Development. BCP Business & Management, [S. l.], v. 34, p. 511–519, 2022. DOI: 10.54691/bcpbm.v34i.3056. Disponível em: https://bcpublication.org/index.php/BM/article/view/3056. Acesso em: 27 aug. 2026.