ZHAO, Xin. The Case Study of Marketing Strategies by Fan Economy. BCP Business & Management, [S. l.], v. 34, p. 520–527, 2022. DOI: 10.54691/bcpbm.v34i.3057. Disponível em: https://bcpublication.org/index.php/BM/article/view/3057. Acesso em: 7 may. 2026.