ZHOU, Ziyue. Review of the Disney Marketing Strategy Impact and contrast between new and classic characters. BCP Business & Management, [S. l.], v. 34, p. 554–559, 2022. DOI: 10.54691/bcpbm.v34i.3064. Disponível em: https://bcpublication.org/index.php/BM/article/view/3064. Acesso em: 2 may. 2026.