CHENG, Yu; DUAN, Zerui; HOU, Yixuan; SU, Xiaoqing. A Study of Pinduoduo’s Strategy to Transform its Brand Image after Capturing the Sunken Market. BCP Business & Management, [S. l.], v. 34, p. 819–830, 2022. DOI: 10.54691/bcpbm.v34i.3101. Disponível em: https://bcpublication.org/index.php/BM/article/view/3101. Acesso em: 30 may. 2026.