LI, Yanjin. The Analysis of the Marketing Strategy of Shein and Accompanying Word of Mouth on Social Media. BCP Business & Management, [S. l.], v. 34, p. 1078–1085, 2022. DOI: 10.54691/bcpbm.v34i.3143. Disponível em: https://bcpublication.org/index.php/BM/article/view/3143. Acesso em: 30 apr. 2026.