CHEN, Yawen. Current Status and Prospects of Word-of-Mouth Research: A Systematic Analysis of Characteristics, Antecedents and Consequences. BCP Business & Management, [S. l.], v. 35, p. 393–400, 2022. DOI: 10.54691/bcpbm.v35i.3323. Disponível em: https://bcpublication.org/index.php/BM/article/view/3323. Acesso em: 24 apr. 2026.