CUI, Xinyu. BRAND MARKETING CASE ANALYSIS: A CASE STUDY OF LUCKIN COFFEE. BCP Business & Management, [S. l.], v. 36, p. 307–311, 2023. DOI: 10.54691/bcpbm.v36i.3447. Disponível em: https://bcpublication.org/index.php/BM/article/view/3447. Acesso em: 9 oct. 2025.