LI, Ziyue; ZHAO, Xukai. The Study of Development In ‘Joke’ Marketing: From the Point of KFC ‘Crazy Thursday’. BCP Business & Management, [S. l.], v. 38, p. 11–20, 2023. DOI: 10.54691/bcpbm.v38i.3664. Disponível em: https://bcpublication.org/index.php/BM/article/view/3664. Acesso em: 13 sep. 2026.