XU, Chen. Analyzing the Challenges of Traditional Marketing Concepts of Mengniu Groups in The Internet Era . BCP Business & Management, [S. l.], v. 38, p. 950–955, 2023. DOI: 10.54691/bcpbm.v38i.3801. Disponível em: https://bcpublication.org/index.php/BM/article/view/3801. Acesso em: 15 sep. 2026.