LIANG, Shicheng; WANG, Yuhan; YANG, Junjie. Better Solutions Based on the Analysis of Keurig’s Marketing Strategy and Its Marketing Approach. BCP Business & Management, [S. l.], v. 38, p. 2277–2282, 2023. DOI: 10.54691/bcpbm.v38i.4090. Disponível em: https://bcpublication.org/index.php/BM/article/view/4090. Acesso em: 16 apr. 2026.