SU, Shenru. Marketing Strategy Analysis on China’s Fast Food Industry: Case from KFC. BCP Business & Management, [S. l.], v. 38, p. 2295–2299, 2023. DOI: 10.54691/bcpbm.v38i.4093. Disponível em: https://bcpublication.org/index.php/BM/article/view/4093. Acesso em: 17 jun. 2026.