ZHENG, Shijie. The impact of e-commerce live streaming on China’s apparel industry - an exploratory study based on value chain analysis. BCP Business & Management, [S. l.], v. 38, p. 2300–2305, 2023. DOI: 10.54691/bcpbm.v38i.4094. Disponível em: https://bcpublication.org/index.php/BM/article/view/4094. Acesso em: 2 aug. 2026.