MU, Junyan; XU, Yunsheng; ZHANG, Wenze. How Chinese Sports Brands Use the Olympics for Marketing: Case from Anta. BCP Business & Management, [S. l.], v. 38, p. 2429–2434, 2023. DOI: 10.54691/bcpbm.v38i.4116. Disponível em: https://bcpublication.org/index.php/BM/article/view/4116. Acesso em: 13 sep. 2026.