LI, Yudu. Research on the Existing Problems and Optimization Strategies of Social Media Marketing of Sports Clubs. BCP Business & Management, [S. l.], v. 39, p. 227–234, 2023. DOI: 10.54691/bcpbm.v39i.4068. Disponível em: https://bcpublication.org/index.php/BM/article/view/4068. Acesso em: 29 aug. 2026.