XIE, Yu; YANG, Qinting. Comparative Analysis of Marketing Strategies of Fast Fashion Brands ZARA and H&M. BCP Business & Management, [S. l.], v. 39, p. 318–324, 2023. DOI: 10.54691/bcpbm.v39i.4162. Disponível em: https://bcpublication.org/index.php/BM/article/view/4162. Acesso em: 18 jul. 2026.