LI, Zhiyu. Analysis of Rolex’s Marketing Strategy in Quartz Crisis and Its Inspiration to Other Brands. BCP Business & Management, [S. l.], v. 39, p. 337–341, 2023. DOI: 10.54691/bcpbm.v39i.4172. Disponível em: https://bcpublication.org/index.php/BM/article/view/4172. Acesso em: 13 jun. 2026.