LI, Ziyan. Analysis of Shanghai Disney’s Marketing Strategy of through 4Ps Theory. BCP Business & Management, [S. l.], v. 39, p. 433–438, 2023. DOI: 10.54691/bcpbm.v39i.4224. Disponível em: https://bcpublication.org/index.php/BM/article/view/4224. Acesso em: 28 aug. 2026.