WANG, Weida. An Analysis of Xiaomi Smartphones’ Online Marketing Branding Strategy Using the Brand Equity Model. BCP Business & Management, [S. l.], v. 40, p. 241–252, 2023. DOI: 10.54691/bcpbm.v40i.4388. Disponível em: https://bcpublication.org/index.php/BM/article/view/4388. Acesso em: 27 apr. 2026.